About us

This shop has been formed off the back my belief that if you feel bright on the outside, you'll feel bright on the inside. I believe I am a vibrant and charismatic person. I am in a unique position to do one thing, make people feel better about themselves through fashion.

I realized through my own personal struggles that an important part of a person’s wellbeing is their mental health. It is something that can't be ignored, and people need support from all their peers so that they can have a full and colourful life. I picked the name of this store for two reasons. One, I love out and loud clothes and want to share them with the world and two, I want to be out and loud about my own personal struggles with mental health and Bipolar. I want to point out to people that it's ok to talk about this illness and that it's ok to be open and honest about the way you feel. This way you get stronger, it becomes easier on yourself and the people around you and also you have a support network which is one of the most important things

Now that the shop is up and running, I wanted to give something back to the services that have supported me. To help support people who might not have such a great support network around them as I do; or if people aren’t having the correct treatment to help them become balanced. Also, to support people with the same illness.

With this in mind, I am pledging £1 for every sale made in this store to the charity Bipolar UK you can find out more at

Enjoy Shopping

Matt Reed - Head Shopper and Creative Director